You cannot look into the future, but you can lay foundations for the future – because the future can be built.
Antoine de Saint-Exupéry (1900-44), French aviator and writer


Great projects thrive whenever there is a deep understanding for different perspectives and the needs of all stakeholders involved.

Strong partners inspire the realisation of good ideas. Anyone seeking such partners will need certain points of reference. Even in cases where interests diverge, it is vital to identify common ground.

Mobilising stakeholders for powerful projects is my passion. Take advantage of my in-depth experience in the area of local and regional politics and administration as well as many years of managing Hamburg city marketing, Hamburg Tourismus and the Hamburg Convention Bureau. You can benefit from my regional, national and international networks.

Together with my team I can support you with strategic communications consulting – from concept development and feasibility checks to project implementation and follow-up activities for ensuring high visibility at the interface of politics, administration and business.

Areas of expertise

You are a business, association or event organiser, and you would like to anchor your project locally while at the same time ensuring high visibility? You would like to connect with the key opinion leaders in your location? You would like to sharpen your city’s profile as a means of developing your destination?

The Reeperbahn Festival, the Hamburg Cruise Days as well as various urban development initiatives may serve as examples for projects harnessing culture and business topics to increase prominence in the public sphere. Commissioned by the City of Hamburg, the ongoing successful marketing of the Elbphilharmonie Hamburg provides tangible insights into my work – which is characterised by the belief in international marketing, a clear-cut position and a strong focus on locational benefits.

In close collaboration with my team, I design communication concepts for your ideas and your projects. We connect you with relevant stakeholders and support the successful realisation of promising projects in an advisory capacity. Our non-partisan network will provide you with direct access to key stakeholders.

Professional experiences

Since 2016 Owner Thorsten Kausch – Cities . Brands . Impulses
2013–2016 Hamburg Convention Bureau GmbH
Sole Managing Director
2010–2013 Hamburg Tourismus GmbH
Deputy Managing Director
2006–2016 Hamburg Marketing GmbH
Managing Director
1997–2006 Hamburgische Bezirksversammlung & Bürgerschaft (Hamburg City-State Parliament)
regional and parliament member
2005–2006 Hamburg Marketing GmbH
Project manager of the world champion team
2003–2005 Economic and Labour Affairs Office,
Free and Hanseatic City of Hamburg, Personal adviser to the senator
Studies Business management (BA), dual course of studies
Berufsakademie (Cooperative Education Academy) Schleswig-Holstein, Kiel


Thorsten Kausch, Peter Pirck und Peter Strahlendorf (Hrsg.)
Städte als Marken. Strategie und Management
Neun Schritte zur starken Stadtmarke – Grundlagen, Fallbeispiele, Service
New Business Verlag (2013), 220 Seiten, 39,80 Euro
ISBN 978-3-936182-45-3

Thorsten Kausch, Peter Pirck und Peter Strahlendorf (Hrsg.)
Städte als Marken 2. Herausforderungen und Horizonte
New Business Verlag (2017), 200 Seiten, 39,80 Euro
ISBN 978-3-936182-60-6

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
• A wave of enthusiasm for Hamburg


Thorsten Kausch
Große Bleichen 32
20354 Hamburg
+49 (0) 40 30039022
+49 (0) 160 96285900



Thorsten Kausch
Große Bleichen 32
20354 Hamburg


cell-phone: +49 160 96285900

Design and realization

Philipp Kieckbusch | diehingucker


– Portraits
Jan Northoff

– Backgroundimages
Freie und Hansestadt Hamburg

Expertise / Christian Spahrbier

Publications / C. O. Bruch

Positions / Jörg Modrow

Experience / Jörg Modrow

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