You cannot look into the future, but you can lay foundations for the future – because the future can be built.
Antoine de Saint-Exupéry (1900-44), French aviator and writer
Great projects thrive whenever there is a deep understanding for different perspectives and the needs of all stakeholders involved.
Strong partners inspire the realisation of good ideas. Anyone seeking such partners will need certain points of reference. Even in cases where interests diverge, it is vital to identify common ground.
Mobilising stakeholders for powerful projects is my passion. Take advantage of my in-depth experience in the area of local and regional politics and administration as well as many years of managing Hamburg city marketing, Hamburg Tourismus and the Hamburg Convention Bureau. You can benefit from my regional, national and international networks.
Together with my team I can support you with strategic communications consulting – from concept development and feasibility checks to project implementation and follow-up activities for ensuring high visibility at the interface of politics, administration and business.
You are a business, association or event organiser, and you would like to anchor your project locally while at the same time ensuring high visibility? You would like to connect with the key opinion leaders in your location? You would like to sharpen your city’s profile as a means of developing your destination?
The Reeperbahn Festival, the Hamburg Cruise Days as well as various urban development initiatives may serve as examples for projects harnessing culture and business topics to increase prominence in the public sphere. Commissioned by the City of Hamburg, the ongoing successful marketing of the Elbphilharmonie Hamburg provides tangible insights into my work – which is characterised by the belief in international marketing, a clear-cut position and a strong focus on locational benefits.
In close collaboration with my team, I design communication concepts for your ideas and your projects. We connect you with relevant stakeholders and support the successful realisation of promising projects in an advisory capacity. Our non-partisan network will provide you with direct access to key stakeholders.
Since 2018
Since 2016 |
Owner Stadtmanufaktur GmbH
Owner Thorsten Kausch – Cities . Brands . Impulses |
2013–2016 | Hamburg Convention Bureau GmbH Sole Managing Director |
2010–2013 | Hamburg Tourismus GmbH Deputy Managing Director |
2006–2016 | Hamburg Marketing GmbH Managing Director |
1997–2006 | Hamburgische Bezirksversammlung & Bürgerschaft (Hamburg City-State Parliament) regional and parliament member |
2005–2006 | Hamburg Marketing GmbH Project manager of the world champion team |
2003–2005 | Economic and Labour Affairs Office, Free and Hanseatic City of Hamburg, Personal adviser to the senator |
Studies | Business management (BA), dual course of studies Berufsakademie (Cooperative Education Academy) Schleswig-Holstein, Kiel |
Thorsten Kausch, Peter Pirck und Peter Strahlendorf (Hrsg.)
Städte als Marken. Strategie und Management
Neun Schritte zur starken Stadtmarke – Grundlagen, Fallbeispiele, Service
New Business Verlag (2013), 220 Seiten, 39,80 Euro
ISBN 978-3-936182-45-3
Thorsten Kausch, Peter Pirck und Peter Strahlendorf (Hrsg.)
Städte als Marken 2. Herausforderungen und Horizonte
New Business Verlag (2017), 200 Seiten, 39,80 Euro
ISBN 978-3-936182-60-6
Articles
• How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
• A wave of enthusiasm for Hamburg
Thorsten Kausch
c/o Stadtmanufaktur
Büschstraße 9
20354 Hamburg
tk@thorsten-kausch.de
+49 (0) 40 605336262
+49 (0) 160 96285900
Thorsten Kausch
c/o Stadtmanufaktur
Büschstraße 9
20354 Hamburg
mail: tk@thorsten-kausch.de
cell-phone: +49 160 96285900
Philipp Kieckbusch | diehingucker
– Portraits
Jan Northoff
– Backgroundimages
Freie und Hansestadt Hamburg
Expertise
www.mediaserver.hamburg.de / Christian Spahrbier
Publications
www.mediaserver.hamburg.de / C. O. Bruch
Positions
www.mediaserver.hamburg.de / Jörg Modrow
Experience
www.mediaserver.hamburg.de / Jörg Modrow
The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents’ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).
Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.
Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are allowed only for private use, so must not serve either directly or indirectly for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).
Data protection has a very high priority for us. Use of our website is basically possible without any indication of personal data. However, personal data processing may be required. If the processing of personal data is required and there is no legal basis for search processing, we generally seek the consent of the data subject.
The processing of personal data, as well as the name, address, e-mail address or telephone number, is always in accordance with the General Data Protection Regulation and in accordance with the applicable national data protection provisions. By means of this Privacy Policy we would like to inform you about the nature, extent and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed of their rights under this privacy policy.
We as the Persons responsible have implemented the most complete and comprehensive measures of personal data processing via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps. For this reason, every person is free to submit personal data to us in alternative ways, for example by telephone.
Our Privacy Policy is based on the European Regulatory Authority issuing the General Data Protection Regulation (DS-GMO). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain in advance the terminology used.
We use the following terms in this Privacy Policy, including but not limited to:
The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union
Thorsten Kausch
c/o Stadtmanufaktur
Büschstraße 9
20354 Hamburg
Deutschland
Tel.: +49 (0) 40 605336262
E-Mail: tk@thorsten-kausch.de
Website: http://thorsten-kausch.de/
Our websites use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which internet pages and servers can be assigned to the specific Internet browser. This allows visited websites to separate the individual’s browser from other Internet browsers. A particular web browser can be identified and identified by the unique cookie ID.
By using cookies, we can provide users of this website with more user-friendly services that would not be possible without cookies.
By means of a cookie the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For Example, the user of a website did uses cookies need not reenter Their credentials each time they will visit the website, as this is done by the website and the cookie stored on the user’s computer system. Another Example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The setting of cookies is used in the meaning of this article. Furthermore, cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies used in the Internet browser.
The web pages are collected and analyzed each time the web page is accessed by a person or an automated system . The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the internet page from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages which can be accessed via (5) Internet Protocol (IP) address, (6) Internet Protocol (IP) address, (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.
When using this general data and information, we draw no conclusions about the person concerned. Rather, (3) to provide the content of our website, (2) to optimize the content of our website and to advertise it; our website, and (4) to provide law enforcement authority in the event of a cyberattack. This anonymously collected data and information is in a process to ensure the best possible level of protection for the personal data we process. The anonymous data of the server log files are stored separately.
Due to legal regulations, the website contains information that enables quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If an affected person contacts the data controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically saved. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, as the case may be, by the European directives or regulations or by any other legislator in laws or regulations which the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition “_gat._anonymizeIp” for web analytics via Google Analytics. By means of this addendum, the IP address of the Internet access of the data subject will be shortened and anonymised by Google if the access to our website is from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our websites, and to provide other services related to the use of our website.
Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.
The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is later deleted, formatted or reinstalled, the data subject must re-install the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Additional information and Google’s privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
This page uses so-called web fonts to represent the font. These are provided by Google (https://fonts.google.com/). To do this, when you visit our page, your browser loads the required web font into your browser cache. This is necessary so that your browser can display a visually improved presentation of our texts. If your browser does not support this feature, a default font will be used by your computer for viewing. The processed data may include, in particular, users’ IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA.
The operating company of the Google Fonts component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Additional information and Google’s privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.
We include the maps of the service “Google Maps” of the provider Google LLC. The processed data may include, in particular, users’ IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA.
The operator of the Google Maps component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Additional information and Google’s privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.
The controller has integrated YouTube components on this website. YouTube is an internet video portal that allows video publishers to freely watch video clips and other users for free viewing, rating and commenting. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos via the Internet portal are available.
YouTube’s operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each visit to one of the pages of this site operated by the controller and incorporating a YouTube component (YouTube video) will automatically cause the Internet browser on the subject’s information technology system to be represented by the respective YouTube component to download an illustration of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google are aware of the specific bottom of our site visited by the person concerned.
If the data subject is logged in to YouTube at the same time, YouTube recognizes by calling a sub-page containing a YouTube video, which specific bottom of our website the affected person visits. This information is collected by YouTube and Google and associated with the individual YouTube account.
YouTube and Google will always receive information through the YouTube component that the data subject has visited our website if the data subject is simultaneously logged into YouTube at the time of access to our website; this happens regardless of whether the person clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not wanted by the data subject, it can prevent the transmission by logging out of their YouTube account before calling our website.
YouTube’s privacy policy, available at https://www.google.com/intl/en/policies/privacy/, identifies the collection, processing, and use of personally identifiable information by YouTube and Google.
We use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo, LLC, headquartered at 555 West 18th Street, NY, New York 10011.
On some of our websites we use plugins of the provider Vimeo. If you call up the Internet pages of our Internet presence provided with such a plugin – for example our media library – a connection to the Vimeo servers will be established and the plugin will be displayed. This will be transmitted to the Vimeo server, which of our websites you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When using the plugin such as clicking the start button of a video, this information is also assigned to your user account. You can prevent this association by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.
For more information about data processing and privacy by Vimeo, see https://vimeo.com/privacy.
Art. 6 I lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. b DS-GMO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GMO are based. Ultimately, processing operations could be based on Art. 6 I lit. f DS-GMOs are based. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, DS-BER).
Is the processing of personal data based on Article 6 I lit. f DS-GMO is our legitimate interest in conducting our business for the benefit of all of our employees and our shareholders.
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.
We clarify that the provision of personal data is partly required by law (eg tax regulations) or can also result from contractual provisions (eg information about the contracting party). Occasionally it may be necessary for a contract to be concluded that an affected person provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed. Prior to any personal data being provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the individual on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of the non-provision of the personal data.